Diary of a Designer – Part 1 – by Patrick Moriarty

I might have to make a return visit to Los Angeles for some fashion research. My agent has sold 4 of my designs to fashion brands there in 4 days (February 11th to 14th 2020). The last time I was there was in 1989. I’m sure the fashions have changed!
It’s important to get to know your target market. By visiting the fashion stores in LA, I will be able to gauge the styles and colors that are popular with fashion shoppers in the city. It is possible to do fashion research online but it’s much better to see what is actually in store. I will be concentrating mainly on the printed patterned clothing. I will establish the print styles that may develop into future trends. If I can establish the trends, then it will help me to make my own designs in styles that the buyers want.

View of Los Angeles
View of Los Angeles with palm trees in foreground

On February 13th a successful New York artist bought a length of the Palm Leaves fabric. She initially bought a test swatch of the fabric a few weeks ago (pictured below). She was obviously happy with it. I’m hoping she will use it in one of her eye-catching multi-media artworks. The design was hand-drawn by Patrick Moriarty in Southend-on-Sea. He overlapped two layers of leaves to create a visually exciting optical effect in the finished design. There are several versions of the design with different colour combinations. She chose the pink version.

Palm Leaf textile. Pink version. Bought by a successful New York artist
Palm Leaf textile. Pink version. Bought by a successful New York artist

Here is the blue and green version of the design which was used to make a stylish hat. The hat was made by costume-maker Melissa Bowler.

Stylish hat made by costume-maker Melissa Bowler with tropical Palm Leaf printed fabric designed by Patrick Moriarty
Stylish hat made by costume-maker Melissa Bowler with tropical Palm Leaf printed fabric designed by Patrick Moriarty

On February 15th, 2 yards of Paisley Prince Songbook fabric were bought by a new customer. They chose to have the large-scale version of the design printed on ‘minky’ fabric, which is incredibly plush. It’s ideal for making blankets, quilt backings, baby accessories and cool weather apparel. (note: the pic is of the Prince-theme design but is printed on basic cotton not minky). The design is called Paisley Prince Songbook because it illustrates many of Prince’s famous songs. It is unique in this respect. There is no other design in the world which visually represents so much of Prince’s music. The big white crying dove in the center of this image represents the Prince song “When Doves Cry”. Order the fabric by clicking HERE.

Prince theme fabric with large white crying dove representing the song "When Doves Cry"
Prince theme fabric with large white crying dove representing the song “When Doves Cry”

A new customer today has bought samples of these 3 fabrics. They’re all available from the Paisley Power collection at Spoonflower printers. You can choose to have them printed on cotton, satin, crepe de chine, jersey, fleece, sport lycra, chiffon, velvet and many more base fabrics. The first one the customer chose is called “Mosaic Bandana” (white and dark blue version).

"Mosaic Bandana" textile design (white and dark blue version) by Patrick Moriarty
“Mosaic Bandana” textile design (white and dark blue version) by Patrick Moriarty

The second design chosen was the red version of Fern Chintz.

red version of Fern Chintz design
red version of Fern Chintz design

The final design they chose was the green version of the Fern Chintz design

green version of the Fern Chintz design
green version of the Fern Chintz design

Here is a photo of the designer Patrick Moriarty painting the Fern Chintz design on paper. This artwork was the starting point for the finished textile designs pictured above.

Designer Patrick Moriarty painting an artwork (called Fern Chintz) to eventually be printed on fabric and included in the Paisley Power fabric collection
Designer Patrick Moriarty painting an artwork (called Fern Chintz) to eventually be printed on fabric

Published by Paisley Power

I am a textile print designer and create unique designs for fashion, accessories and home furnishing. I played Keyboards in bands until i was 35, then I retrained as a textile designer. I design fashion prints every day for major international retailers. In 2014 I formed the brand Paisley Power to enable me to promote my designs to a wider worldwide audience. I enjoy introducing new designs to my collection and receiving ideas, feedback and suggestions from my friends and customers. My products have been on display at the Beecroft Art Gallery, Southend-on-Sea since January 2017. Visitors to the gallery buy the products as gifts. The sale of the Paisley Power products contributes to the running costs of the gallery. The best part of being a designer is being inspired every day by all cultures and environments and to interpret them into your own unique creations. In 2018 I developed a unique method of teaching printed textile design. It enables students to create a repeat pattern in less than 3 hours. I began teaching the course at METAL Art School, Southend-on-Sea, Essex, UK in September 2018. It was a big success with lots of students, who had no previous experience of textile design, producing professional printed fabrics. In 2019 I increased the number of classes to cater for extra demand for tuition. In January 2019 for 20 weeks (one morning per week) I teach my design methods to a group of adults with learning difficulties. I also taught my techniques at a workshop organized by the Guild of Silk Painters, for their members in July 2019. In January 2019 I launched a new design called Paisley Prince Songbook. I originally created the design by drawing it on paper in 2018. It has been extremely popular as printed fabric with customers all over the world. The Prince-theme scarves, cushions, bags, totes and greeting cards have all been selling extremely well. Sales have exceeded 1000 items. The design has been very popular among Prince admirers and followers. The design has unique motifs symbolizing the songs of Prince Rogers Nelson, including purple rain, crying doves, paisley symbols, peace signs, guitars and tambourines. In December 2020, "Paisley Power" and "paisleypower" became registered trademarks with the UK Intellectual Property Office.

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